With the movie IT smashing box office records for an R rated release all over the place, there are a number of think-pieces floating around on the Internet suggesting that IT is not really a horror movie after all.
The emergence of Jordan Peele’s frankly brilliant Get Out earlier this year also showed signs of this phenomenon, with some critics falling over themselves to suggest that this was somehow more than “just” a horror movie. A Guardian article tried to float the tag of ‘post-horror’.
This seems to happen with monotonous regularity, whenever smart horror films with good characterisation cross over to a new audience who don’t consider themselves to be the “type” of audience who routinely watch horror movies. It’s a subject quite close to my heart, as I have worked in horror all of my professional life and am heavily involved in the launch of an exciting new company called Sun Rocket Films which also deals largely with genre releases.
Horror is poised to have its very best year ever at the box office (and was even beforeIT came along and ripped through even the most optimistic expectations of box office returns with a taloned clown-hand), so I expect this particular drum to be drummed again and again, as people who don’t like horror wriggle and squirm to avoid facing up to a cold, hard truth.
Yes, they do. They do like horror. They might not like the label, but they like the contents.
My next movie is KILLER APPS, which will be shooting through Sun Rocket next year. It’s another horror, certainly, but throughout the scripting process I’ve taken a great deal of care with the characters and I’m hoping that my dark little story of Kayla Frost and her cellphone addiction will be able to stir emotions in the audience other than just fear. I love my characters on the page, and try as hard as I can to make sure that those characters survive the sometimes bumpy journey from page to screen.
I’m proud of my genre.
When horror is done well, it can change the way people think and feel in a way that few other genres can. It can prompt empathy where none previously existed, and point out injustices in a way more visceral and involving than any number of well meaning but funereally-paced dramas.
And even when it doesn’t do these things, that’s fine too. Sometimes, just fear is just fine. Even when the genre doesn’t reach the heights of Get Out or IT, a glimpse into a fictional inky darkness can make us truly appreciate the sunshine in the lives we have.
FOOTNOTE: Horror represents fantastic opportunities in terms of ROI and tax incentives for investors.Sun Rocket Films are holding a presentation in Southend-on-Sea on September 27th for those interested in film production, business professionals or those looking for tax-efficient investments. Places can be reserved via https://www.eventbrite.co.uk/e/film-as-investment-tickets-37731400635
For more information about Sun Rocket Films, please visit sunrocketfilms.com and follow us on Twitter @sunrocketfilms
For the past decade, I’ve spent my working life in two areas: education and film.
I’ve got a lot of love for both. With that love, however, comes the knowledge that both areas have some issues. Not just the big ones that make headlines, but smaller issues which undermine all the good stuff.
In the education sector, there’s a real issue with talented students getting the work experience and the breaks that they deserve. The focus on practical experience (for courses in the FE sector in particular) mandates that most students on Film & TV production courses undertake meaningful work experience as part of their qualification. The government has recently doubled-down on this aspect of 16-19 education, with the Chancellor referring to ‘high quality industry work placements’ as being a requirement for technical routes rolled out from 2019/20. Initial indications are that the duration of these placements will be significantly longer than those required already, on a basis of “no work placement, no certificate”.
This would be a great idea, of course, if there were enough good placements available to fulfil the requirement.
The risk here, of course, is that the definition of a ‘high quality work placement’ gets watered down to meet the tick-box requirement, and students who are looking to forge careers as directors of photography on major feature films end up working unpaid in high street photography shops or whatever in order to tick the box. Everybody loses in that equation (well, except the high street shop, I guess), and whether it’s a meaningful experience from which the student genuinely benefits is certainly open to discussion.
There’s also a largely unspoken gender issue at play here. In the majority of graduating classes I can think of over recent years, I’d say that over 50% (and in some cases more like 70% or so) of the very top performing students are female. I’ve been in education long enough to have had the pleasure of seeing some of my former students go on to forge very successful careers in the media, but the vast majority of students who seem to ‘get the break’ after graduating are, for whatever reason, male.
So, the driving need here would seem to be for work experience placements to be a genuine beneficial professional experience (resulting in a recognisable professional screen credit) in order for students to get a foot in the door of the industry, and for those placements to be allocated based on skill and capability rather than any other factor.
Elsewhere, over in the UK film industry itself, there’s another issue in a similar area.
Since the advent of digital filmmaking in general, films as a finished product have been devalued in the marketplace. The middle-tier of independent filmmaking has largely collapsed, leaving only no-budget movies put together on favours and pizza (for which very few of those involved ever end up seeing a paycheque) and massive budget blockbusters of £100 million or more which are incredibly risk-averse and usually based on existing intellectual properties so as to guarantee an audience of a certain size. There are exceptions, of course, but the bread-and-butter mid-level projects upon which experienced professionals relied to pay the rent, largely, no longer exist.
One of our central ideas in setting up Sun Rocket has been to tackle both of these issues. Sun Rocket Films works by having heads of department (experienced specialists paid at standard industry rates) overseeing departments featuring significant numbers of high-performing students, who work on the project to fulfil the mandatory work experience element of their Film & TV production courses. Rather than working unpaid in a retail shop which has precious little connection to their career goals, students get a genuine experience of their chosen specialism (be that cinematography, design, sound, post-production or whatever). The experienced professionals at the head of each department get to do the job they love whilst whilst getting paid a realistic rate for their hard work and expertise (which seems to happen increasingly rarely, sadly).
Hopefully, a few years later down the line, we’d be looking to see those former work experience students coming back as heads of department themselves. It’s a sustainable model for creating strong genre movies with high production values in a changing marketplace.
We’re trying to make things better. We’re genuinely looking for a set-up in which everybody wins.
As someone who loves both education and the film industry, I can’t wait to get started.
FOOTNOTE: Sun Rocket Films are holding a presentation in Southend-on-Sea on September 27th for those interested in film production, business professionals or those looking for tax-efficient investments. Places can be reserved via:
When Amazon Video Direct launched last year, I was hopeful that it might finally provide a workable and user-friendly platform for people who make movies to get those movies into the homes of people who watch movies.
Check this out: I was actively moaning that the industry as it previously existed was broken back in 2008. Back when I wrote that article, Blockbuster was still a high-street fixture (albeit a fading one). I considered the biggest threat to the indies to be Bittorrent, mainly because file-sharing had sunk more than one distribution deal for me and my company, and knew full-well that the days of DVD/Blu-Ray releases bringing in decent coin for the people who made the movies were behind us.
What didn’t exist at that point was a viable alternative.
Nowadays, there are quite a few. We’ve tried more than a couple. We dabbled with Distrify, but never really got any results. We’ve set up a Vimeo page, enabling us to sell versions of our movies with the kinds of special features that we’d previously have produced for the DVD releases. The Vimeo set-up has worked well enough for us to continue with for at least another year, but it lacks the straight-to-your-TV integration needed to reach the casual movie fan.
This is why Amazon Video Direct looked like such a winner when it was first announced, and I’m happy to confirm that all four of our early movies (TrashHouse, Hellbride, KillerKiller and The Devil’s Music) are now, finally, available on the platform.
It hasn’t always been the easiest route to get them there, and Amazon’s T&Cs do seem to change by the day. Whereas last autumn they were blocking any content that was ‘self-rated’ any higher than 13+ from the Prime streaming service, (meaning that we had to go and get a BBFC rating for The Devil’s Music before putting it on the service) they now seem to allow content providers to self-rate as 18+ but still have their movies included in the Prime package. They do seem to be pulling more extreme content, and we’ll have to see where that particular line gets drawn as the years go by. And whether it moves around, which is the most frustrating situation of all.
We did experience a blip after Christmas, when two of our titles got pulled from the service due to ‘issues with the artwork’. We were never quite able to work out what those issues were, so it became a bit of a ‘make a change and hope for the best’ situation. We got rid of the partially visible buttocks from The Devil’s Music artwork and deleted some of the smaller text from the Hellbride image and that seemed to do the trick, but it did serve as a reminder that the service does leave you somewhat at the whims of a massive company from whom it’s not always easy to get answers.
That said, the pluses seem to massively outweigh the minuses, and it’s great to have a platform that takes the movies (via Amazon Fire TV, PS4, Xbox and many more platforms) directly to the living rooms of potentially millions of customers. So, go and watch our movies. Support independent filmmaking. Spread the word, and tell us what you think.
And when you’ve watched all ours, go and watch the awesome output of our friends at Mycho Pictures, who have also just got their back catalogue up online.
So much awesome, fiercely independent horror, so little time.
Our movie Hellbride has been seen by more people than any other Jinx movie, (with the possible exception of TrashHouse, which was torrented insanely upon DVD release in 2006, but figures for that are really hard to accurately find). It was released on DVD on both sides of the Atlantic, with the UK release getting piled high and sold cheap in HMVs across the UK for at least one Halloween special promotion. It was, at one stage, uploaded to YouTube as part of a side deal by a company we’d licenced it to, and racked up in excess of 180,000 views before their licence ran out and we politely asked them to take it down (which they did). On Amazon streaming, it’s been consistently performing ever since it went up last summer. Even the version on Vimeo has outsold our other movies.
That doesn’t, of course, mean we’ve made money from it. Hellbride is unlikely to ever make it into the black as far as cash goes: as far as budget is concerned, it cost ten times as much as The Devil’s Music did. As far as income is concerned, we never saw a single penny of our investment back (for all the usual depressing reasons) right up until the point we got the rights back last summer and stuck it up onto Amazon ourselves. Since then, our decade-old movie has brought in a reliable trickle of cash (but certainly nowhere near the amount we spent making it in the first place)
Regardless, I’m still aware of the fact that a sequel might be a different proposition as far as being a worthwhile investment goes. The way the industry works has moved on a great deal from when we signed Hellbride with a distributor around the beginning of 2008. Indies have got an awful lot more control over their movies and their are an awful lot more revenue streams that are accessible without going through a third party middleman. If, say, half of the people who’ve watched Hellbride in one format or another over the last few years would return to watch a sequel via legitimate channels we could access directly ourselves (Amazon streaming, Vimeo, etc.), then a sequel could make its money back pretty easily without leaving us to remortgage our homes.
I started pondering options for a sequel back when the film first hit the shelves (and before, of course, we realised that we weren’t actually going to see any revenue whatsoever from it for the best part of a decade). Back then, I scribbled together a treatment for a movie called Hellbride 1985 , which was a retro prequel focusing on the cursed ring’s previous appearance in everyone’s favourite decade. Of course, the 80s are pretty damn hot right now, partly as a result of magnificent shows like Stranger Things. But since the idea resurfaced in my brain last summer, (at the point that Hellbride finally broke the ‘zero’ in the Jinx Media incoming funds column), I started thinking about the sequel rather differently. This was partly due to the one-off audio epilogue called The Ring of Josephine Stewart that we’d recorded with Cy Henty a couple of years previously. I started thinking about a straight sequel rather than a retro prequel.
And then I wrote a treatment about two kids called Danny and Bronwyn, who were getting married. Nice kids. You’ll like them.
Well, one of them.
I started thinking about how we could learn from the mistakes we made with Hellbride and make something leaner, bloodier and funnier. I started to warm to the idea quite a lot. I pondered whether it might be feasible to run a Kickstarter for the eventual (inevitable) wedding massacre where, as a perk, people could turn up as a guest on the final day of filming. Get killed onscreen and stick around for a wrap party that evening with all the cast and crew. Run that final day almost like an actual wedding, with guest footage from cameraphones and whatnot getting edited into the final movie.
And I came up with a killer of a final scene, which I ended up writing out in full before I’d written another word of the script.
Thing is, we’re at a point where we have a lot of projects floating around right now. We’ve got bigger budget scripts that I work on for third parties, and a couple of smaller scale ones that we’re perilously close to getting decent funding for. I’ve no idea whether Hellbride II (or Curse of the Hellbride as I sometimes cheerfully call it) will make it in front of the cameras.
But I can’t quite stop thinking about it.
Go and watch Hellbride a few more times, and maybe that’ll twist my arm.
Here at Jinx Media, we’d like to thank everyone who attended our masterclass at the weekend. The event was a massive success, and we’ll be announcing additional dates shortly.
We’d also like to formally announce Pat’s new script consultancy service. Over the last decade, Pat has been offering feedback and notes on scripts in both professional and academic settings, and he’s now offering this service to the public.
If you’ve written a screenplay, Pat would be delighted to read through it and give a 30 minute session of feedback via Skype. As both a qualified academic lecturer and a seasoned industry professional, (who has both produced his own scripts and sold others to third parties), Pat will give honest feedback and suggestions regarding structure, character, tone and more.
Just click the link right here and book yourself an online Skype consultancy regarding your script!
Pat’s interview is the latest in a terrific series of chats with low budget horror writers and directors. The series has also featured Liam Regan, who created the awesome Troma-influenced flick Banjo, and the prolific and unstoppable Jason Impey.
Check out the interview by clicking on the graphic below!
So Amazon have now launched a new VOD service called Amazon Video Direct, which will allow filmmakers to charge for their work and has been labelled as a cross between Netflix and YouTube.
This is an interesting new wrinkle in amongst the VOD options available to filmmakers and indies. We’re planning on trying it out this week, so I’ll let you know how things progress.
We’re in an interesting and probably fairly unusual position at the moment. As a small independent company, we have a back catalogue of four features which have all seen significant distribution of one kind or another and have had the rights return to us after previous distribution deals have expired. One of these, The Devil’s Music, we’ve discussed in some detail already. Before we get back to Amazon Video Direct (and start talking about Vimeo on Demand, too), I’ll take you through the other three one by one.
Our first feature was shot in 2004, and it shows. The film exists only in standard definition, because that was the way it was filmed. It was shot on 4:3 DV, then masked to a 16:9 ratio in post. The film was released in the UK on DVD on February 20th, 2006. The release ended up in every Blockbuster in the country, which was incredibly gratifying. It was described as having “clever ideas but dodgy tech credits” by the mighty Kim Newman in Empire magazine. It turned up on the torrents on a scale that I wouldn’t, frankly, have predicted at that point, meaning that tens upon tens of thousands of people watched it with no context whatsoever and absolutely hated it (the fact that the torrent apparently had buggered up sound presumably didn’t help). The widescale torrenting torpedoed a US deal which was scheduled for later in 2006 and the movie’s reputation as a weird, fun little micro-budget midnight movie went into the toilet under the onslaught of negative commentary people who downloaded it expecting the next Saw. The UK release was the only official one the movie ever saw (although it got re-released in the same territory on a budget label the next year). The rights came back to us about two years ago, and I’ve never quite worked out what to do with the movie. There are certainly people out there who absolutely love the flick and we still get nice emails about it to this day. Apparently, there are bootleg versions of it knocking around in other territories too.
Jinx has never seen a single penny of our investment from TrashHouse back, and it would be really nice to monetise the flick in a way that works out for us this time around.
KillerKiller was shot in HD but has thus far only ever been released in SD, and in most territories it’s been released as a 4:3 pan and scan crop rather than in the original aspect ratio (this kind of madness was still happening 10 years ago. Go figure). It’s had a little cinema release in Germany, lots of festival screenings and been released in at least half a dozen different territories on DVD, sometimes under exciting different titles (as you can see below). It’s been fairly heavily pirated, but not as badly as TrashHouse was (largely because by the time KillerKiller hit the shelves, the boom in independently produced horror had started to kick in, and there was more choice of movies to nick).
Jinx has never seen a single penny of our investment from KillerKilller back, and it would be really nice to monetise the flick in a way that works out for us this time around.
Now, as you may be aware if you follow this blog, this is the one we’re concentrating on this month. Shot back-to-back with KillerKiller but released later because of a longer post-production, Hellbride was shot in HD but, as with KillerKiller, has only been released in SD prior to this year. It was released on DVD in both the US and the UK, and then licenced out by our distributor to various streaming platforms. Our best guess, judging by the figures that we have available to us, is that around a third of a million people have seen Hellbride on one platform or another by this stage.
You’ll never guess what. Jinx has never seen a single penny of our investment from Hellbride back, and it would be really nice to monetise the flick in a way that works out for us this time around.
Those were the first three movies we filmed. Hundreds of thousands of people saw the films. Many tens of thousands actually paid to see the films. Yet not a penny ever came back to the people who made them.
We’ve got wiser as the years have gone by, I hasten to add. Both of the Death Tales movies that Jinx co-produced, and indeed our fourth feature The Devil’s Music, have made money back from their investment. We’re playing the long game with House on the Witchpit, but it’ll definitely make its meagre budget back if all goes to plan.
But those first three movies, man…
Now they’re back home, we’ve had a period of taking stock and looking at the options available to us. We decided a few blog entries back that we would set a re-release date for our fourth film The Devil’s Music of October 21st, and get it out in as many different platforms and territories as possible. It’s our most critically acclaimed movie, and we want to make sure that we do it right in terms of the rerelease.
As for Hellbride, KillerKiller and TrashHouse, that gives us an opportunity to try new things.
The first one up to bat is Hellbride, of course.
We uploaded it to Vimeo on Demand and made it available in HD for purchase or rental a few days ago. We used the functionality of Vimeo on Demand to send out review screeners to review websites who hadn’t already reviewed the movie, and hoped for the best. On the first day that Hellbride was up on Vimeo on Demand, we made six sales totalling about $20. That might sound like a laughably small amount for a movie that still represents a hole in the company’s bank account to the tune of thousands and thousands of pounds, but let’s not forget that out of the 300,000 or so people who’ve seen the movie, that $20 represents the first money that will actually come back to Jinx from Hellbride.
Ten years after the movie filmed.
So, with the Vimeo experiment just getting underway, Amazon throws its hat into the ring with Amazon Video Direct. We’ve already got a nice HD version of the film sitting ready to rock that we prepped for Vimeo, so it looks like we might as well take a punt and upload it to that platform too. Looking over the details, though, it seems to be the usual trade off; increased exposure via Amazon’s collossal reach, in exchange for a reduced cut of the money (50% on Amazon’s platform vs 90% on Vimeo on Demand).
Well, since we managed 6 sales on our first day with Vimeo on Demand, let’s see how we fare on Amazon.
We had a short UK release of the original cut when it was streamed by IndieMoviesOnline, a really ahead-of-its-time streaming site which has now unfortunately gone under. IMO treated the film really well, taking out full page ads in the press and (gasp) actually paying us some money. The US release was handled by a company called Lono, who were lovely and wonderful and ceased trading almost as soon as the film came out, effectively deleting it before it had properly hit the shops. All of this meant that by the end of 2010, our film was effectively ‘lost’, (in that, there was no legitimate way for the public to buy the movie very easily) and all the rights came back to us because both IMO and Lono were lovely, honourable companies.
We started setting up a special edition UK DVD release in 2012, working with the wonderful Cine du Monde, which ended up getting delayed for reasons outside of our control until it ran straight into the ridiculous BBFC situation in 2014 that you probably already know about. That DVD special edition, therefore, also remains in limbo. It sits as a pre-order on Amazon but is unlikely to ever materialise in that form. So if you’ve ordered it, you might as well cancel it.
Since running the last piece about this situation, people have emailed me with a lot of suggestions. We’ve looked at everything people have suggested and examined every possibility.
The following is what we’ve come up with..
We’re going to launch the movie on October 21st 2016 on as many platforms as we can afford, in as many territories as we can. And rather than doing my usual magician’s trick of keeping all this under wraps, I’m going to be honest about it as it comes together. Ask me questions on Twitter, make suggestions via the comments here or wherever. I’m been looking at the usual platforms and making the usual kinds of decisions. I’ve been eyeing up aggregators, particularly Distribber, and would love to hear from other filmmakers’ experiences with them.
We don’t have much money in the bank, but we’ve got a cool movie and a handful of people who’ve really enjoyed it.
Let’s see whether that’s enough.
If you’re interested in helping, there are a bunch of things you can do. If you’re a producer who has worked with distribution platforms anywhere in the world that you’ve had a positive experience, it’d be great to hear about it. If you run a genre-based website, magazine or blog, it’d be brilliant if we could generate as much coverage for the movie as possible for the month of October; if you’d like to review a screener, or run an interview, or feature an exclusive image or whatever we’d love to arrange it. Just contact us via Twitter either on my account or the Jinx Media one.
Anything else? Well, we’ll be firing up the long-dormant Facebook page for the movie too, so if you feel like liking and sharing that page (and the Jinx Media one while you’re at it!), that would be awesome. The more visible support the film has, the more possibilities we have in terms of sorting international platforms.
I’m really sorry you guys have waited so long. I’ll be honest about the way this shakes down, so that people can either cheer at this success story or wince at how NOT to do it in future.
We love you guys. Now let’s finally get this goddam movie out there.
The way the BBFC implemented the DCMS changes within their fee structure took our movie from being ready for release in autumn 2014 to being financially non-viable on UK DVD. The additional charges levied against special features meant that the upfront fees to get it through the BBFC went from being a manageable risk to being potentially suicidal from an investment point of view. You can read all about this in an article I wrote for the Huffington Post back at the time. Back when I hoped it might not happen after all.
Back when the DVD was listed as a pre-order on Amazon.
Two years later it’s still listed as a pre-order, but it’s unlikely to ever be fulfilled. The disc had been put together already by the wonderful people at Cine du Monde, but the disc as created would now cost £2000 or more to put through the BBFC. Given that the DVD market is shrinking almost by the week, that kind of an upfront investment in addition to replication costs and so on rendered the disc non-viable. It’s a real shame. It’s a beautiful disc. I’ve got a test pressing of it.
So what? I hear you cry. The future isn’t DVD anyway. Damn the man, skip the BBFC and just go direct digital distribution!
That was my instinct, too, until I began to try and unpick the additional legislative nightmare that is VATmoss – forcing digital distributors to deal with absolutely impossible requirements for tiny companies. It was apparently created to stop massive companies using loopholes, which it doesn’t really do. What it DOES do quite spectacularly, though, is to close all of the options for direct digital distribution for the little guys by creating such an astonishing amount of legal difficulties and paperwork that nobody could ever properly unpick and administer it all without investing thousands.
So, between the BBFC and the insanity of VATmoss, The Devil’s Music was killed dead. The UK DVD release never happened and the intended direct digital release was binned. Here at Jinx, we’ve been concentrating on House on the Witchpit together with our various screenwriting classes and festival shows. Our most critically acclaimed movie has been hanging in limbo; an unfulfilled pre-order and an unreplicated master copy.
I hope we’ll find a new way forward. It strikes me as pretty heartbreaking that the release of a movie we worked so hard on, and that so many people seem to really connect with, got strangled by two pieces of ridiculous and ill thought-out legislation.