Goddammit, I don’t know. Help me out.
Back when I started out in the shallow end of the film industry (where I’ve been splashing around for the last decade and a half, never venturing into the deep end but never actually getting out of the water), my brand was easy. My brand was Jinx Media.
Jinx as a brand happened organically. I wrote an unpublished novel called Jinxing Mosquitoes, which led me to start branding things as ‘Jinx’ if I was stuck for a name. Thus, when I set up a comedy club in the late nineties along with some like-minded friends the ‘Jinx’ brand was a no-brainer. The Jinx Comedy Club ran for three relatively happy years in my home town of Leigh-on-Sea, providing me with my first ever experience of standing on a stage talking to people. We used to get acts like Micky Flanagan and Gary Delaney onstage in a room above my local pub. We charged £3.50 on the door, it was great and it meant that I registered jinx.co.uk back when internet domain names were expensive but loads of good ones were still freely available.
Jinx.co.uk ran as a comedy site for several years, with some terrible topical puns and the sort of visual jokes that regularly got us cease and desist letters (yes, letters) in the post from brands who weren’t yet used to seeing their logos get satirised online. We used to update every fortnight, then less often, and then we kind of fell dormant. I still remember our debate as to whether to run an update on the week of 9/11. We opted not to, but I was always blown away by the sites that did. That was a tougher gig than we were ready for.
Once the website stopped updating and the club closed its doors for the last time, I wasn’t sure where the brand would go next. However, when my wife and I made the decision to set up a company in 2003, I can’t really remember ever seriously considering anything else. Jinx it was.
And so, Jinx Media became the brand associated with all of my early micro-budget movies, my chapters of the Death Tales films and, much more recently, The House on the Witchpit (the film I destroyed onstage after its premiere). I knew where I was with Jinx. To a certain degree, I was it and it was me.
Over the last few years, though, things have been a bit different. I’ve not only been doing live shows under my own name, separate to the Jinx brand, but I’ve also been doing a lot of writing gigs for other people. Obviously, any scripts I sell to third parties get made by companies other than my own (the brilliant sale I made a few months back will likely result in a movie without Jinx branding anywhere to be seen), and my micro-budget work has very much taken a backseat over the last five years or so.
Thus, this site. My name, front and centre.
The Jinx site has been a bit neglected, in fairness. The Twitter account is still relatively active, tweeting out never-before-seen photos and, lets face it, retweeting a bunch of my own stuff. The website, though, only really kicks into gear when something happens with Witchpit or with one of my old movies.
So, am I now my brand? Does it actually make sense to try and plug ‘Pat Higgins’ as a creative entity, rather than the individual products that I get associated with? I’m honestly not entirely sure. I’m still working it out. Feels daft to ‘double up’ and end up plugging both the company on one hand and me on the other.
Speaking of which, go and watch my 2018 live show on Amazon Prime. I should have worked out a more subtle way to get that plug in, really, shouldn’t I?
I’m zcarstheme on Twitter, which again seems like a pretty crap piece of branding that I feel I should probably change if I’m putting myself at the centre of my own image.
Tweet at me, anyway. Advice gratefully received.