All FOUR Early Jinx Movies Now on Amazon!

When Amazon Video Direct launched last year, I was hopeful that it might finally provide a workable and user-friendly platform for people who make movies to get those movies into the homes of people who watch movies.

Check this out: I was actively moaning that the industry as it previously existed was broken back in 2008. Back when I wrote that article, Blockbuster was still a high-street fixture (albeit a fading one). I considered the biggest threat to the indies to be Bittorrent, mainly because file-sharing had sunk more than one distribution deal for me and my company, and knew full-well that the days of DVD/Blu-Ray releases bringing in decent coin for the people who made the movies were behind us.

What didn’t exist at that point was a viable alternative.

Nowadays, there are quite a few. We’ve tried more than a couple. We dabbled with Distrify, but never really got any results. We’ve set up a Vimeo page, enabling us to sell versions of our movies with the kinds of special features that we’d previously have produced for the DVD releases. The Vimeo set-up has worked well enough for us to continue with for at least another year, but it lacks the straight-to-your-TV integration needed to reach the casual movie fan.

This is why Amazon Video Direct looked like such a winner when it was first announced, and I’m happy to confirm that all four of our early movies (TrashHouse, Hellbride, KillerKiller and The Devil’s Music) are now, finally, available on the platform.

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It hasn’t always been the easiest route to get them there, and Amazon’s T&Cs do seem to change by the day. Whereas last autumn they were blocking any content that was ‘self-rated’ any higher than 13+ from the Prime streaming service, (meaning that we had to go and get a BBFC rating for The Devil’s Music before putting it on the service) they now seem to allow content providers to self-rate as 18+ but still have their movies included in the Prime package. They do seem to be pulling more extreme content, and we’ll have to see where that particular line gets drawn as the years go by.  And whether it moves around, which is the most frustrating situation of all.

We did experience a blip after Christmas, when two of our titles got pulled from the service due to ‘issues with the artwork’. We were never quite able to work out what those issues were, so it became a bit of a ‘make a change and hope for the best’ situation. We got rid of the partially visible buttocks from The Devil’s Music artwork and deleted some of the smaller text from the Hellbride image and that seemed to do the trick, but it did serve as a reminder that the service does leave you somewhat at the whims of a massive company from whom it’s not always easy to get answers.

That said, the pluses seem to massively outweigh the minuses, and it’s great to have a platform that takes the movies (via Amazon Fire TV, PS4, Xbox and many more platforms) directly to the living rooms of potentially millions of customers. So, go and watch our movies. Support independent filmmaking. Spread the word, and tell us what you think.

And when you’ve watched all ours, go and watch the awesome output of our friends at Mycho Pictures, who have also just got their back catalogue up online.

So much awesome, fiercely independent horror, so little time.

 

Embrace your Failures

Embrace your failures, for they are your friends.

Your failures show you that you’re trying to achieve more than you’re currently capable of, (or, at least, more than you were capable of at the exact moment you screwed up). Your failures are there to let you know that you’re still testing the limits of what you can do, and still pushing onwards.

You people who haven’t screwed up good and proper lately? Go and take a good hard look at yourself. What are you people doing? How have you let yourselves reach this cringeworthy point where you haven’t properly ballsed something up lately? How have you let yourself drift into such a state of complacency that you haven’t royally and publicly screwed the proverbial pooch in recent memory?

If you think that your frankly embarrassing failure to adequately fail at things is due to ‘knowing your limits’, you’re kidding yourself. How can you know your limits unless you’re comprehensively stress-testing the bastards at every opportunity? It’s the equivalent of living like a pauper when you might potentially have millions in the bank.

Now, look. I realise that there are some professions and some situations that won’t give you as much leeway as others. If you’re an air traffic controller or a brain surgeon, it’s more prudent to keep your spectacular failures for other areas of your life. But don’t kid yourself that you don’t need them. If your day job means that you can never take a risk for fear of endangering lives, then you need to make pretty damn sure that you get all the really big, enormous failing done in other areas.

So, do me a favour. Go and chat up that person who is way, way out of your league. Try and write a song on an instrument you can’t play, and upload the results to YouTube. Go out today and really fail at something.

Do it often and spectacularly, until you’re thoroughly innoculated against the imagined sense of shame and all that other stuff you’re worried is associated with it. Because no matter how successful you think you are, think how much more successful you could be if you screwed up more often.

My name is Pat Higgins, and my conscience is clear.

 

 

 

The Tale of Hellbride II

Our movie Hellbride has been seen by more people than any other Jinx movie, (with the possible exception of TrashHouse, which was torrented insanely upon DVD release in 2006, but figures for that are really hard to accurately find). It was released on DVD on both sides of the Atlantic, with the UK release getting piled high and sold cheap in HMVs across the UK for at least one Halloween special promotion. It was, at one stage, uploaded to YouTube as part of a side deal by a company we’d licenced it to, and racked up in excess of 180,000 views before their licence ran out and we politely asked them to take it down (which they did). On Amazon streaming, it’s been consistently performing ever since it went up last summer. Even the version on Vimeo has outsold our other movies.

Lots and lots of people have seen Hellbride.

The cast of Hellbride - Horror Comedy

That doesn’t, of course, mean we’ve made money from it. Hellbride is unlikely to ever make it into the black as far as cash goes: as far as budget is concerned, it cost ten times as much as The Devil’s Music did. As far as income is concerned, we never saw a single penny of our investment back (for all the usual depressing reasons) right up until the point we got the rights back last summer and stuck it up onto Amazon ourselves. Since then, our decade-old movie has brought in a reliable trickle of cash (but certainly nowhere near the amount we spent making it in the first place)

Regardless, I’m still aware of the fact that a sequel might be a different proposition as far as being a worthwhile investment goes. The way the industry works has moved on a great deal from when we signed Hellbride with a distributor around the beginning of 2008. Indies have got an awful lot more control over their movies and their are an awful lot more revenue streams that are accessible without going through a third party middleman. If, say, half of the people who’ve watched Hellbride in one format or another over the last few years would return to watch a sequel via legitimate channels we could access directly ourselves (Amazon streaming, Vimeo, etc.), then a sequel could make its money back pretty easily without leaving us to remortgage our homes.

Bride Nicole Meadows, bloodied but unbowed

I started pondering options for a sequel back when the film first hit the shelves (and before, of course, we realised that we weren’t actually going to see any revenue whatsoever from it for the best part of a decade). Back then, I scribbled together a treatment for a movie called Hellbride 1985 , which was a retro prequel focusing on the cursed ring’s previous appearance in everyone’s favourite decade. Of course, the 80s are pretty damn hot right now, partly as a result of magnificent shows like Stranger Things. But since the idea resurfaced in my brain last summer, (at the point that Hellbride finally broke the ‘zero’ in the Jinx Media incoming funds column), I started thinking about the sequel rather differently. This was partly due to the one-off audio epilogue called The Ring of Josephine Stewart  that we’d recorded with Cy Henty a couple of years previously. I started thinking about a straight sequel rather than a retro prequel.

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And then I wrote a treatment about two kids called Danny and Bronwyn, who were getting married. Nice kids. You’ll like them.

Well, one of them.

I started thinking about how we could learn from the mistakes we made with Hellbride and make something leaner, bloodier and funnier. I started to warm to the idea quite a lot. I pondered whether it might be feasible to run a Kickstarter for the eventual (inevitable) wedding massacre where, as a perk, people could turn up as a guest on the final day of filming. Get killed onscreen and stick around for a wrap party that evening with all the cast and crew. Run that final day almost like an actual wedding, with guest footage from cameraphones and whatnot getting edited into the final movie.

And I came up with a killer of a final scene, which I ended up writing out in full before I’d written another word of the script.

Thing is, we’re at a point where we have a lot of projects floating around right now. We’ve got bigger budget scripts that I work on for third parties, and a couple of smaller scale ones that we’re perilously close to getting decent funding for. I’ve no idea whether Hellbride II (or Curse of the Hellbride as I sometimes cheerfully call it) will make it in front of the cameras.

But I can’t quite stop thinking about it.

Go and watch Hellbride a few more times, and maybe that’ll twist my arm.